Discovery Kids Asia green-lights Robert Irwin production

Louise Duffy | 01-11-2013

Discovery Networks Asia-Pacific (DNAP) has green-lit a new children's edutainment series called Wild But True, which will feature Robert Irwin, the nine-year-old son of the original crocodile hunter Steve Irwin, in his first international television premiere.

Robert will be joined by co-host Shania Bhopa, a 15-year-old student from Toronto. The 13-part series is a DNAP co-production with Toronto-based CCI Entertainment. It is scheduled to premiere in the third quarter of 2014 on Discovery Kids across Asia.

Targeting children aged between 6-12, Wild But True explores the fun of biomimicry – a branch of science that studies nature’s most clever inventions and then imitates these designs and processes to solve human problems. Wild But True explores thought-provoking questions such as: How did the kingfisher inspire Japan’s bullet train? What can a termite mound show us about cooling our towering skyscrapers? Can the humble butterfly help us make better smartphones?

Kevin Dickie, senior vice president, content group, Discovery Networks Asia-Pacific, said: “Steve Irwin played an important role in the launch and early development of our networks in this region. We are very excited to continue our relationship with Terri, Bindi and Robert Irwin, and look forward to introducing young Robert to the regional TV audience on Discovery Kids. Wild But True is an excellent showcase for Robert’s knowledge and enthusiasm for the natural world. It’s also a great example of how we bring the Discovery Kids’ smart fun proposition to life.”

Arnie Zipursky, CEO and co-chairman of CCI Entertainment, said: “CCI is thrilled to be co-producing with Discovery Kids in the Asia-Pacific region. This has been a very collaborative and creative development process with both the team at Discovery Networks Asia-Pacific and our colleagues at Brandissimo. I am confident that the series will appeal to a wide demographic of school-age kids throughout the world”.