Turner TV takes up Adobe Primetime to tap burgeoning online TV market

Parent Category: News | 01-11-2013

In the wake of making a number of launches across its product line, Adobe has revealed an undoubted online video triumph with Turner Broadcasting System.

Aiming to drive TV everywhere adoption, TBS is using Adobe Primetime to power its new TNT and TBS apps and websites to offer seamless, multiscreen TV-like content experiences. Cartoon Network, truTV, NBA League Pass, AdultSwim and others will leverage Adobe Primetime in the near future.

Turner is using the Adobe Primetime Player and its dynamic ad insertion technology to deliver and monetise its live video streams across iOS and Android devices. Turner’s network audiences can access this premium pay-TV content across devices using Adobe’s Primetime PayTV Pass, TV everywhere authentication technology that TBS helped to develop. A single sign-on enables viewers to access Turner content across apps and devices without having to log in and authenticate repeatedly.

TBS is also using Adobe Primetime DRM to protect premium video content online. The authentication technology is now used by more than 50 TV channels powering more than 100 apps and web sites across all major device platforms including iOS, Android, Windows 8, Xbox, Roku, Apple TV and smart TVs. Other customers of Adobe Primetime authentication technology include Disney, Viacom, Fox, NBCU, Scripps and A&E.

“Delivering seamless, high quality television experiences across the ever increasing consumer device landscape is of paramount importance for TV everywhere to continue to succeed. Adobe continues to be a great partner of Turner’s in making that a reality,” said Mike Wise, vice president, multi-platform distribution technologies for TBS.