World Cup TV demands drive Network Broadcast growth
Juan Fernandez Gonzalez | 02-11-2013
Network Broadcast has been focusing on the Brazilian market, where it has experienced significant growth during the past year, especially in the south of the country. This has been driven, according to the company, by the support needs generated by the 2014 World Cup, which will be held in Rio.
The company has been analysing the evolution of the market and future challenges in Latin America at Jornadas de Capacitación
2013, an event held in Buenos Aires, Argentina, in October. The new interface for set-top-boxes (STB) NBGUI was unveiled at the event. The product focuses on local producers, offering a flexible system that can be adapted to multiple broadcasting needs.
“Company professionalism has to be very high," said Alejandro Cubino, Network Broadcast's president, referring to the need to focus on Brazil's World Cup, which is generating a high demand for TV services and equipments.
Aftersales and consultancy services seem to be behind Network Broadcast's increasing operations in the region. “The synergy generated by this kind of services makes us able to keep and strengthen a feedback relation between client and provider, which is essential for our tasks”, added Judson Vieira, business development engineer.