Tivibu enhances offer

November 4, 2013 09.09 Europe/London By Chris Dziadul

The Turkish IPTV platform Tivibu has made e-commerce services available to its subscribers.

According to Hürriyet, this follows the launch of e-commerce applications on smart TVs by Türk Telekom-backed TTNET, the platform’s owner, as part of a partnership with MasterCard and CordisNetwork.

These allow viewers to do online shopping via the digital platform Tivibu Çarsi.

The e-commerce market in Turkey is currently worth $1.5 billion (€1.1 billion) a month, or 26% more than last year.