2% of Spanish audience don't switch on TV

Juan Fernandez Gonzalez | 04-11-2013

Over 775,000 Spanish people didn't watch a single minute of TV during October. Around 2% of what it is considered the potential audience in Spain (43.9 million people) didn't turn on their TVs during the entire month, according to the latest report from Barlovento Comunicación, using data from Kantar Media.

Compared to the same month in 2012, TV consumption fell, as it also had in September. On average, the Spanish audience watched TV nine minutes less than in October 2012. Still, 98.2% of the audience (people over four) watched TV for at least one minute, with a daily average of over four hours.

Regarding regional consumption, Aragón and Andalucía topped the figures, with 259 and 255 minutes per day per person respectively. In the Canary Islands and Galicia, less TV was watched with 225 and 218 minutes respectively.

DTT continues as the most used technology to watch TV, with 83.2%, two-tenths up from September. Cable (12.8%) and satellite (4%) technologies fell a bit, although their positions are stable. The Basque Country and Asturias is where cable has its largest audience - with regional operators Euskaltel and Telecable offering attractive packages - and viewers in the Canary Islands prefer satellite TV.