M6 launches 6play digital platform

Pascale Paoli-Lebailly | 04-11-2013

M6 has announced the launch of a unique digital entrance platform to all the group's channels (M6, W9 and 6ter) and services.

6play replaces M6replay and gathers together all the group's digital services such as catch-up, live TV, Connect and its websites, available on all screens, whether on the Web, smartphones, tablets or TV.

The new platform aims to simplify access to M6 channels' programming, and lines up 800 hours of content available in replay every month, along with exclusive content.

It also gives access to M6's three DTT channels' live feed and integrates the Connect app which offers 700 hours of enriched content.

M6 Publicité says that first announcer to support the new platform is Nissan, for the promotion of its cross-over Nissan Juke.