SuperSport selects Miranda playout technology

Rebecca Hawkes | 05-11-2013

South African pay-TV operator SuperSport has installed Miranda broadcast technology to help the Naspers-owned network migrate to a new purpose built playout facility.

Around 70 of Miranda's Imagestore 750 HD/SD master control and branding processors, plus Densité LGK-3901 logo insertion and downstream keyer modules, have been supplied for the two phase Argus Project, via local systems integrator, Inala Broadcast.

"The new facility being built in phases at our Randburg, Johannesburg, campus will enable us to meet our anticipated growth in sports and entertainment channels," said Eddie McAlone, technical director, SuperSport.

"We have used [Miranda] Imagestore technology in the past and the underlying protocol is the only one proven to work with our automation system. The protocol also supports dynamic audio shuffling and gain control, which are essential tools for our operations."

SuperSport, which holds the TV rights to major events in rugby, cricket and football, broadcasts over 20 high definition and standard definition channels across sub-Saharan Africa. In addition the operator invests in football leagues in Nigeria, South Africa, Uganda, Ghana, Zambia and Kenya. Its website is also the biggest sports portal in Africa.

SuperSport's new playout facility requires schedules to be delivered to multiple distribution mechanisms. Each distribution path may require a separate IPI, which can only be inserted downstream of any signal format conversion, said the companies in a statement.

Micky Edwards, vice president, sales EMEA, Miranda, added: "Our relationships with Inala and SuperSport are based on mutual understandings of operational goals, technical requirements and day-to-day working practices. The accelerated widespread and growing use of Imagestore by SuperSport is ample evidence of its branding power and workflow efficiency."