Internet Broadcasting expands digital publishing contracts

Michelle Clancy | 05-11-2013

Internet Broadcasting Systems has announced continued expansion of its customer base for its digital publishing technology, content and digital agency services for local news media companies. Clients including Hearst Television, Post-Newsweek Stations, Morgan Murphy Media (MMM) and Bonten Media Group (BMG) have renewed their multi-year contracts with an expansion of services.

"These contract renewals signify clients' confidence in their partnerships with IB while strengthening their commitment to delivering a superior end-user experience to their audiences and a superior marketing solution to their advertisers," said Elmer Baldwin, IB CEO.

For instance, Hearst Television has signed a multi-year extension of its IB agreement, which includes publishing, digital agency and news and content solutions. Under this new agreement, IB will also provide Hearst Television with additional video and social media services.

"We highly value our relationship with IB and look forward to fully leveraging their platform to continue our digital business growth," said Roger Keating, senior vice president of digital media for Hearst Television. "IB has met our challenge in technology platform, service levels, digital agency operations, content programs and innovative new services. We are pleased with the results."

Post-Newsweek Stations (PNS) has also renewed its multi-year, full-solutions agreement with IB and has expanded the scope to include dedicated development resources. PNS was an early adopter of the IB mobile offerings that they greatly assisted in designing. Going forward, PNS and IB will collaborate on innovations for digital business growth with the help of Washington Post Company's WaPo Labs and other thought leaders.

MMM, IB's oldest client (15 years), has also renewed its agreement, adding mobile and expanding IB's digital agency services.

And finally, BMG extended its multi-year agreement with IB and added a mobile website solution that will service its on-the-go audience.