Record attendance as SMPTE 2013 conference reveals 4K future
Editor | 05-11-2013
The Society of Motion Picture and Television Engineers (SMPTE), the standards and education body for the communications, media, entertainment, and technology industries, has announced a successful conclusion to its yearly showcase, with 4KTV to the fore.
The SMPTE 2013 Annual Technical Conference & Exhibition boasted a record attendance of more than 2,000 people from motion picture studios, broadcast and distribution networks, production and post-production communities, software companies, systems integrators, manufacturers, distribution providers, over-the-top providers, and others in the evolving motion-imaging industry. In a series of presentations, debates, panel discussions and technology exhibitions, UltraHD TV drove much of the conversation.
"We saw creative approaches and innovative thinking everywhere, from the pre-conference technical symposium and 4K/UltraHD TV demo area through three days of presentations and the conclusion at our honours and awards ceremony," explained SMPTE executive director Barbara Lange. "Key players in the worldwide media and entertainment industry came together to discuss state-of-the-art technologies and techniques for working with moving images, often breaking new ground in the journey toward even better consumer experiences with media."
The event opened with a keynote by Thomas Gewecke, chief digital officer and executive vice president for strategy and business development at Warner Bros Entertainment, who stressed that industry members have an opportunity to redesign what entertainment experiences will be and thus must act to drive innovation.
Subsequent presentations addressed higher frame rates, wider colour gamut, and increased dynamic range along with 4K (UHD-1) and 8K (UHD-2) resolutions. Cisco hosted a display showing imagery using its 4K HEVC compression in 6 Mbps (1000:1 compression of the original file) in 4:2:0 colour depth, Fusion-io showed playback of 4K uncompressed imagery at 120 fps on a Sony 84" 4K display from an HP Z820 workstation equipped with four Fusion-io ioFX cards with 1.6 TB capacity.
Further information about SMPTE is available at www.smpte.org.