VividTV goes to Mexico with Axtel
Juan Fernandez Gonzalez | 05-11-2013
Adult channel VividTV is to be released in Mexico through Axtel's pay-TV offer. The company's catalogue will be also available with a video-on-demand (VOD) option.
Vivid Entertainment's portfolio includes VividTV, a linear 24-hour channel, and various genres of VOD content. The productions are adapted to the Mexican audience and the catalogue includes the renowned series Vivid-Celeb and the parody SuperXXXHeroes. The portfolio also brings some of the most award-winning Vivid productions, such as Ginger and Fade to Black, whose success launched Vivid's brand internationally.
"This agreement shows the determination to become LATAM operators' best partner, by offering an interactive solution to increase their business and give their audiences a wide range of adult content," explained David Guerra, senior VP for marketing and distribution at VividTV Latin America. "We know the market very well and we offer attractive commercial terms, placing VividTV as the best option for operators which want to explore adult audiences."
VividTV is a turnkey solution which offers a wide range of content to its subscribers. In addition, the company offers consultancy services to operators, advising them about the formats and how to commercialise them, depending on the market.