DRG steers US sale of NRK's Slow TV format
Editor | 06-11-2013
Leading independent distributor DRG is celebrating the sale of Norwegian state broadcaster NRK’s Slow TV to LMNO Productions in the US. The Slow TV format has already captured the attention of viewers in Norway in 2011, after a record breaking 134 hour, non-stop transmission, following a ship’s journey along the Norwegian coast, minute by minute. Explained Head of Format Development at NRK, Ole Hedemann: “First we saw a seven hour train ride, then a five day live cruise, 18 hours of live salmon fishing and after that 12 hours of live wood burning. Now, this autumn we are about to show live knitting. Slow TV is a brave idea. The concept behind it is unique and hypnotic, and it has a way of mesmerising viewers.” Following the domestic success of the format, LMNO Productions–who currently produces and develops shows for CBS, TLC, A&E, MTV, OWN, Discovery ID, BIO and Lifetime among others– will aim to put its own interpretation of the format tailored for US cultural tastes. “In a world where everything moves so fast, it was refreshing to find something so captivating that you did not want to look away from it," commented Lori Rothschild Ansaldi, SVP of Development for LMNO Productions. "MNO is constantly looking for very loud, distinctive formats and characters and we believe we have found just that with the Slow TV concept.” The move also represents another US win for NRK with DRG who sold NRK’s Mammon format recently to 20th Century Fox Television, before the original series is due to air in January 2014. NRK has also renewed its first look agreement with DRG, demonstrating its continuing partnership with the independent distributor. The deal, which was initially signed in March 2011, includes a first look agreement on the distribution of non-scripted formats. Added Andrea Jackson, Managing Director of Acquisitions & Formats at DRG who brokered the deal adds, “Slow TV is a thoroughly audacious TV format; it goes against the grain. This is for a broadcaster that wants to do something totally different in a headline-grabbing way."