StarHub to produce local PSB content
Louise Duffy | 06-11-2013
Singaporean pay-TV operator StarHub is to produce up to 100 hours of localised public service broadcast (PSB) content.
The initiative is supported by the Media Development Authority’s PSB Contestable Funds Scheme, which was launched in July 2012. The aim of the scheme is to extend the reach of PSB content to multiple broadcast platforms beyond free-to-air TV; and provide content producers with more opportunities to create quality and innovative PSB programmes for different commissioning broadcasters under the scheme.
As Singapore’s first pay-TV operator to be awarded the funding, StarHub will commission up to 100 hours of PSB content, depending on the quality of proposals received from production houses.
The programming will incorporate PSB values, such as promoting social values, celebrating Singapore’s culture and heritage, enhancing racial and religious harmony, and promoting the Singapore identity.
Content produced under the scheme will be aired on two of StarHub’s self-packaged channels, E City and SuperSports Arena. The content will also be made available on StarHub’s multi-screen solution, TV Anywhere. The public can also access the content on TV Anywhere, six months later, free of charge.
Lee Soo Hui, head of media business unit, StarHub, said: “StarHub is proud to be the first pay-TV operator in Singapore to come on board the PSB Contestable Funds Scheme. Being a local company, we have always strived to bring content closer to Singapore viewers not only by offering programmes across multiple platforms and with shorter telecast windows, but also to produce localised content that strikes a chord with them. Given that StarHub has already embarked on local productions since
2011, we are confident that our upcoming productions will continue to be of high quality and infused with a local flavour to touch the lives and hearts of our viewers."
Yeo Chun Cheng, assistant CEO (Industry), MDA, added: “With StarHub on board the PSB Contestable Funds Scheme, Singaporeans can now enjoy more quality local television programming on pay-TV. With quality and innovativeness as the focus for PSB moving forward, we urge local production houses to experiment and create truly fresh and new formats that will put PSB programmes in a different light. And by enjoying content that is different, yet engaging, I hope more Singaporeans will be drawn to appreciate local television programming by homegrown producers that are our stories, about ourselves and our way of life.”
StarHub will be conducting a briefing for production companies for the commissioning of original programming on 11 November 2013. More details are available at www.starhub.com/contestablefunds2013.