Clearleap teams with PayWizard for single-click multiscreen payments
Editor | 07-11-2013
Aiming to make multiscreen monetisation as easy as possible as such services proliferate, video logistics solutions provider Clearleap has entered into a partnership with subscriber management and billing specialist PayWizard.
The bottom line of the deal will be that the two firms will be able to introduce billing integration and subscription services across the increasingly wide range of connected devices on which to experience paid-for video services.
Clearleap asserts that its current platform can enhance the value of premium TV entertainment across all screens, helping content and TV service providers 'gracefully' transition from traditional delivery and adopt a true multiscreen video approach.
It believes that integration with PayWizard's enterprise class software will further allows it to offer fast and reliable payment processing and subscription management capabilities across a range of platforms and territories. These could include online video platforms, tablets, smartphones, connected TVs and digital set-top boxes.
"Content owners and operators are constantly under pressure to attract new customers and deliver a compelling user experience," explained Braxton Jarratt, CEO, Clearleap. "Integration with PayWizard allows us to weave together all the technologies required to deliver a solution that enhances the overall end user experience while allowing our customers to experiment with new OTT monetisation ... together we are addressing the challenges faced by operators and content owners by implementing a streaming video business model that consumers find engaging, enjoyable, and allows them to buy premium video anywhere, anytime, at the push of a button."
"With multiscreen video consumption rapidly increasing, it's clear that offering paid access to premium content libraries is becoming a must-have for operators and content owners," added Jamie Mackinlay, commercial director, PayWizard.