Lionsgate inks China VOD contract with Jiaflix
Editor | 07-11-2013
In a deal said to reflect the growing demand for Hollywood content in the Chinese marketplace, as well as marking the latest in such agreements in the country for the firm, Lionsgate has signed a multi-year licensing contract with Jiaflix Enterprises.
The global entertainment company – whose stable includes critically-acclaimed hits as the multiple Emmy Award-winning Mad Men, Nurse Jackie and Orange Is The New Black – will supply classic and new content from its library, as well as that from Summit films.
This will be available for transactional and subscription video-on-demand (TVOD and SVOD) on M1905.com, China's official streaming website. Jiaflix and its venture partner, M1905, operate an Internet-delivered programming service and supply content to M1905.com, the official Internet subsidiary of China Movie Channel/CCTV6. China Movie Channel is China's largest television buyer of international movies and has agreements with nearly all of the major movie studios. M1905 sub-licenses domestic Chinese films to a number of video websites in China.
"We're pleased to be in business with our friend Sid Ganis and the entire team at Jiaflix," said Lionsgate President of worldwide television & digital distribution, Jim Packer. "This agreement reflects our continuing commitment to monetising our library and licensing our motion picture and television content to the large and growing Chinese marketplace." Packer noted that the agreement is the latest in a series of deals licensing hundreds of Lionsgate films and nearly 1,000 hours of television programming in China.