IPTV boosts Magyar Telekom

November 7, 2013 09.39 Europe/London By Chris Dziadul

Magyar Telekom HQMagyar Telekom’s TV subscriber base grew by 6% to 873,297 in the year to September 30.

Take-up of the telco’s IPTV offer grew strongly in the period, up by 27.6% to 372,286, thanks largely to the migration from cable.

In the latter instance, the number of subscribers at the end of September stood at 196,350, down by 19.8% on the same period last year.

Meanwhile, the number of customers subscribing to Magyar Telekom’s DTH offer stood at 304,661 at the end of the third quarter, up by 6% on a year earlier.

Blended TV ARPU in Q3 this year amounted to HUF3,120 (€10.5), or 2.6% than in Q3 2012.

In Macedonia, the company ended the third quarter with 83,789 subscribers, or 44.3% more than a year earlier, while in Montenegro the IPTV take-up grew by 10.4% over the year to 57,393.

Total TV revenues in the markets Magyar Telekom is present in stood at HUF9.4 billion in Q3 2013, compared top HUF8.6 billion in the same period in 2012.

According to the company, this 9.4% increase “is mainly attributable to higher IPTV revenues driven by the growing IPTV subscriber base, both in Hungary and at our foreign subsidiaries. The fast growth of the IPTV customer base, helped by the development of our high speed internet network, demonstrates the increasing popularity of interactive television. Growth in satellite TV revenues was due to the higher number of customers compared to the same quarter last year. These increases were partly offset by lower cable TV revenues owing to the fact that an increasing number of existing subscribers have been migrating over to IPTV services in Hungary.”

Magyar Telekom as a whole had revenues of HUF158,264 million in the third quarter, or 5.4% more than a year earlier.

Its operating profit was down by 18.7% to HUF24,489 million.