Disney brings Marvel series exclusive to Netflix
November 7, 2013 14.49 Europe/London By Robert Briel
The Walt Disney Company and Netflix have announced an ‘unprecedented deal’ for Marvel TV to bring multiple original series of live-action adventures of four of Marvel characters exclusively to Netflix beginning in 2015.
This ‘pioneering agreement’ calls for Marvel to develop four serialized programmes leading to a miniseries programming event.
Netflix has committed to a minimum of four, thirteen episodes series and a culminating Marvel’s “The Defenders” mini-series event. Produced by Marvel Television in association with ABC Television Studios, this deal is Marvel’s most ambitious foray yet into live-action TV storytelling.
“This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty,” said Alan Fine, President of Marvel Entertainment.
“This serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”
“Marvel’s movies, such as ‘Iron Man’ and Marvel’s ‘The Avengers’, are huge favorites on our service around the world. Like Disney, Marvel is a known and loved brand that travels,” said Netflix Chief Content Officer Ted Sarandos.
“With ‘House of Cards’ and our other original series, we have pioneered new approaches to storytelling and to global distribution and we’re thrilled to be working with Disney and Marvel to take our brand of television to new levels with a creative project of this magnitude.”
This new original TV deal follows last year’s movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive US subscription television service for first-run, live-action and animated movies from the Walt Disney Studios.