Deutsche LA contracts Comcast AdDelivery for Volkswagen and milk
Michelle Clancy | 08-11-2013
Deutsch LA is now delivering commercials for select clients with Comcast AdDelivery, the two companies announced today.
The advertising, media planning and digital marketing company will initially be using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.
"As television spots continue to be an important asset in the marketing arsenal to our clients, Comcast AdDelivery proved to us that they could meet our demanding level of execution by providing a high quality, extremely reliable and cost-effective digital asset management solution," said Vic Palumbo, director of integrated production and partner at Deutsch LA.
A service of Comcast Wholesale, AdDelivery uses Comcast's 100G fibre backbone for delivery of HD and SD ads electronically to all media destinations across the country. Its footprint encompasses the majority of US broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations and online video Web publishers. It's a Web-based application, so advertisers and their agencies can access Comcast AdDelivery for video asset distribution from any location, and it can be used by postproduction and dubbing houses.
The 100G backbone means the service is capable of delivering tens of thousands of HD and SD ads per day, with orders often sent within less than two hours' time. Comcast AdDelivery provides asset management and distribution for more than 10,000 national, regional and local advertisers.