Jinni brings 'entertainment personality' to personalised TV recommendation app

Michelle Clancy | 08-11-2013

Jinni, the TV and movie discovery engine, has launched a free iPad app and website for delivering intuitive, personalised recommendations for movies, television and streaming content that match a user's tastes and moods.

Jinni has what it calls 'entertainment personality' technology, which analyses thousands of content characteristics and connects it with a person's viewing history to come up with recommendations. Jinni powers the entertainment search and discovery functions for Xbox, Comcast Xfinity, VUDU and others.

Now, a second-screen element has been added: once a person registers through the website or app and begins rating content or importing ratings from other services such as Netflix or IMDb, Jinni automatically analyses tastes and the trends present in their viewing history to determine what moods, styles and plot elements that particular user enjoys. Jinni then constructs a unique entertainment personality for each user and makes recommendations by comparing it with the 'genes' of all the titles in the platform's catalogue, figuring in the user's preferences and other relevant filters.

Users can also sync Jinni to their cable, satellite or IPTV provider, and get reminders when their favourite shows are on including AT&T U-verse, DirecTV, Comcast, Cablevision, Cox, Time Warner, Verizon, DISH Network and others.

"In viewing one's own entertainment personality, a user inevitably learns more about their own tastes," said Yosi Glick, co-founder and CEO of Jinni. "Jinni puts all the elements on display for the user to explore and understand making them more meaningful, as opposed to competitors who keep this information to themselves. Jinni's new website and iPad app deliver the ultimate entertainment experience with mood based recommendations so people can enjoy discovering content as well as watching it."

The iPad application offers on-the-go mood based recommendations, personalised TV guide, reminders and watch lists. Users can also click straight through to what they feel like watching on Netflix, Hulu, iTunes, Amazon, YouTube, VUDU, HBO GO and Xfinity.

The app and website also add a social TV element by allowing friends and families to find something to watch that everyone in the group will enjoy together. By adding Facebook friends to their 'social graph,' users can view the entertainment taste compatibility between themselves and any of their friends.