Marvel's Agents of S.H.I.E.L.D. prove heroic for FOX in Asia

Louise Duffy | 08-11-2013

FOX International Channels' (FIC) latest acquisition from Disney Media Distribution (DMD), the US hit series Marvel's Agents of S.H.I.E.L.D., has opened with a bang in Asia.

The programme premiered in Asia on 4 November on FOX, the network's flagship general entertainment channel, and was the highest-rated programme ever on the channel in Singapore.

The show also secured FOX the top slot in Singapore as the No 1 cable channel and in Malaysia as the No 1 Western General Entertainment Cable Channel among all viewers in their respective time slots.

Joon Lee, executive vice president of content and communications, Asia Pacific and the Middle East at FIC, said: "Following its incredibly successful launch in the US, we are thrilled with the equally overwhelming reception of Marvel's Agents of S.H.I.E.L.D. in Asia.

"It is FIC's objective to pack our channel line-ups with the very best content available and thanks to our great partnership with Disney Media Distribution, we are pleased to have been the first pay-TV network to bring Marvel's acclaimed live action series to viewers across Asia."