Enigma Week transports Discovery en Español to No. 1
Gabriel Miramar-Garcia | 09-11-2013
Discovery en Español has announced rating results for its Halloween-inspired Enigma Week programming, which included stories of inexplicable phenomena, controversial historical figures and analysis of cases with no apparent explanation.
The results position the network in first place during primetime among Hispanic pay TV networks.
According to Nielsen, Mi cuerpo, mi desafio (Body Bizarre) was the No. 1 show on prime time on 4 November 4th among Hispanic pay TV networks, with 179,000 viewers, among people 18-49. It was also the No. 1 show among women 18-49 on 28 October, with 173,000 viewers. The show relies on personal interviews and video clips to examine what happens inside the bodies of people with strange and mysterious afflictions.
The Enigma block was hosted by Mexican actor Luis Felipe Tovar. Also included in the Enigma Week was Prohibido (Forbidden), a new series offering a glimpse into the world of subcultures and individuals who dare to defy social norms, which was No. 2 on Thursday, 31 October.
Outside the Enigma programming, the series Archivo de lo Inexplicable (Unexplained Files), which investigates inexplicable occurrences that have confounded scientists and inspired legends, also positioned the network as the leading channel during primetime on 3 November among all Hispanic pay-TV networks, with a total of 140,000 viewers, P18-49.
Driven by the programming effort, the network was positioned as the No. 1 Hispanic pay-TV channel overall from Monday, 28 October to Sunday, 3 November.