Megacable launches VOD with Cisco's cloud system
Juan Fernández | 11-11-2013
Mexico's Megacable has officially launched its video-on-demand (VOD) platform, which will operate in an increasingly competitive Latin American market.
The service features Cisco's cloud system for video storage and targets 22 million potential customers in a multi-device environment. The VOD service is already available for Megacable existing 2.2 million customers.
Cisco says the Videoscape distribution suite will offer Megacable to gain competitive advantages over what is currently offered in the Mexican market in which America Movil (Clarovideo), Wal-Mart (Vudu) or Netflix are already operating. The most significant feature for the company is the cloud service, which allows the customer to keep the audiovisual pieces in a Cisco network, without needing storage devices.
Megacable's initial stock is around 3,000 hours of video and predicts that it will gain 25% of customers watching online and on-demand content in two years. “We have now 2.2 million subscriptions which have the possibility of using the service, we expect to have a solid clients base by the end of 2014,” commented Raymundo Fernández, Megacable's deputy manager.