Sun Broadcast appoints Hispanic initiative head

Gabriel Miramar-Garcia | 11-11-2013

Sun Broadcast Group has elevated Julio Aponte to senior vice president of Hispanic initiatives. Aponte, who joined Sun earlier this year, had been serving as director of Hispanic sales.

"When we welcomed Julio to the Sun family earlier this year, I knew he would be quickly become an important member of our executive team," said CEO Jason Baily. "In the short time that he's been with us, he has been instrumental in helping us create Sun Latino, the No 1 Spanish-language network for news and information. Julio represents all the good that we believe this industry to be. He is so well liked and respected by everyone here in our family, and more impressively, by all those who have ever had the opportunity to work with him."

Aponte added: "The great partnership with brands like CNN en Espanol, FOX Deportes and the launch of Accuweather in Espanol is a testament to the commitment of Sun broadcast Group and Jason Bailey to the US Hispanic community ... Que Viva El Sol!"