BlackArrow joins Ericsson in TV Anywhere monetization

November 12, 2013 12.00 Europe/London By Julian Clover

BlackArrow is joining Ericsson in a new venture designed to offer content providers and pay-TV operators a comprehensive advertising and audience data platform to enable coordinated advertising campaigns across all devices.

The two companies have already worked together with a Tier 1 provider in North America to deploy dynamic ad insertion capabilities for VOD and are currently working on a number of other projects.

“Ericsson has a proud history in enabling advertising, most recently recognized with a prestigious technical Emmy for our pioneering development of dynamic advertising insertion for video on demand (VOD) content. Through our partnership with BlackArrow, we are empowering TV service providers to not only provide personalized TV experiences on any screen, but also enabling them to monetize these new experiences,” said Ove Anebygd, Vice President and Head of Solution Area Media at Ericsson.

By integrating the delivery and monetization capabilities of each company’s products, service providers can grow new revenue streams by leveraging dynamic ad insertion and addressable advertising for video delivered to new platforms and devices.