Warner Bros renews VIP access to leading Irish content

Editor | 13-11-2013

Warner Bros. International Television Production (WBITVP) has extended its international distribution rights to upcoming formats from Ireland’s Vision Independent Productions (VIP).

VIP develops what it believes are unique TV and online video entertainment and lifestyle formats for Television and the Web. The formats are created and produced by VIP in Ireland and the UK and then the formats are licensed into territories across the world through distributors and production partners.

Under the terms of the new three-year deal, WBITVP will have exclusive first right to sell the format rights to VIP’s newly commissioned product for a further three years. Formats from VIP which have been locally adapted internationally through commissions secured by WBITVP since the original deal in 2011 include The Hit, Operation Transformation and The Secret Chef.

The move is part of WBITVP’s strategy to establish or acquire operating production companies in major territories around the world with the mandate to create locally produced versions of programs owned by the Studio and to develop original local programming on a market by market basis. In this latest case, local versions of VIP’s programmes will be developed by companies owned by Warner Bros in selected countries and licensed to broadcasters and independent producers to create local versions in countries where WBITVP does not yet operate.

“VIP is one of the leading independent production companies in the English speaking world. Their track record of producing hit formats that travel is phenomenal, they like us, we like them, it’s perfect– we are delighted to continue representing them for next three years”, commented Andrew Zein, Senior Vice President, Creative, Format Development and Sales, WBITVP.

“Our first deal with WBITVP brought about one of the most creative periods in our company history,” added VIP MD Philip Kampff. “We received a level of support that goes way beyond just financial. Doors open, conversations happen that we never had before and ideas are given a real chance to develop. We are delighted to renew and continue our relationship with Andrew Zein and his team.”