Spain to have 100 million screens by 2018

Juan Fernandez Gonzalez | 13-11-2013

By 2018, there will be 100 million screens in Spain, most of them smartphones, although hybrid TVs and smart TVs are also predicted to gain in importance.

These figures come from GFK's latest report, presented by Ignacio López, GFK's business director, during the Hybrid TV conference in Madrid, organised by the Spanish interactive TV association AEDETI.

Every year around 3.5 million TVs are sold in Spain, with more than 60% of them being over 32". In total, around 15 million screens – including smartphones, tablets and computers – are purchased yearly, compared to the two million TVs (most of them under 20") sold on average 20 years ago.

According to GFK, it's difficult to reach the six million TV purchase figure that was seen in 2010 due to the analogue switch-off. In the next four years, between 3.3 and 3.6 million TVs will be sold, and connected screens will make up an increasing percentage of these.

By the end of 2013, 1.6 million TVs will be hybrid, meaning 5% of homes will have one, still far below smart TVs, which will represent over 30% of the entire annual TV sales. But the difference will gradually reduce over the next few years, according to López.

GFK's report also highlights video-on-demand (VOD) platforms, the growth of which is motivated by the increasing presence of connected devices on the market. 88% of Spanish people know about VOD services, 79% have used them at least once and 25% have paid for content - figures that point towards future growth for VOD and OTT platforms.