Netflix enhances TV experience

Editor | 13-11-2013

As more of its over-the-top (OTT) and online video rivals arrive on more smart TVs, Netflix has unveiled what it calls a radical new look that makes its TV-based offering deliver a richer and more immersive experience.

Created specifically for the big screen, the new design features multiple cinematic images for each title along with a new description and more personalised detail on why Netflix suggests it.

In a first for the service, the new Netflix TV experience rolls out simultaneously across multiple devices that deliver Netflix to a TV screen, accounting for the majority of all Netflix viewing hours on televisions. This includes set-top boxes, recent models of smart TVs and Blu-ray players to high-end game consoles.Previously, each device had its own Netflix experience, which said the company meant features took longer to roll out across devices.

“Our members collectively watch more than a billion hours of Netflix a month – most of that is on a TV,” explained Netflix Chief Product Officer Neil Hunt.

“This is the biggest change to the Netflix experience on televisions in our history, making it even easier to find something great to watch on Netflix, bringing our members many more hours of Netflix enjoyment on their TVs…This new software platform will allow us to innovate even faster and continuously improve the internet television experience for our members across multiple devices.”

Devices that will support the new experience at launch include PlayStation 3, PlayStation 4, Xbox 360, Roku 3, newer connected TVs and recent Blu-ray players. Additional devices, including other Roku boxes, will be added at a later date.