Sony and Al Jazeera in multi-million dollar tie-up
Sony Corp. has signed a contract with Al Jazeera Media Network to develop infrastructure and studio technologies as part of a larger plan to expand in the region, according to a report from Doha News.
Shoji Nemoto, Vice President of Sony, announced a $160 million deal during a visit to Qatar that included a meeting with the Emir, according to the daily.
Nemoto’s visit is presumably to drum up more business for the company, which recently posted a second-quarter loss of some $200 million.
Speaking to Doha News, the corporate executive officer is reported to have said: “Al Jazeera is one of the biggest TV broadcasters in the world and we are ready to support and upgrade their system to give the best content – not only in Qatar, but globally.
The report also added that Sony is planning to announce an educational programme in collaboration with Northwestern University in Qatar to train and prepare future media experts.