Globosat preps for World Cup, Olympics broadcast with NovelSat upgrade

Gabriel Miramar-Garcia | 14-11-2013

Brazilian pay-TV operator Globosat has selected NovelSat's NS3000 modems to upgrade its Latin American satellite network for content contribution and distribution.

With more than 14.5 million subscribers and 46 million viewers, Globosat is setting the stage with advanced technology to support their broadcasting of upcoming global sporting events including the 2014 World Cup and the 2016 Rio Olympics. It is expected that half a billion viewers at a time will turn their attention to Brazil to watch the events, but the satellite communications bandwidth required to aggregate and deliver day after day of live HD video content is both scarce and costly.

Globosat needed a solution to fit a network so widely distributed geographically, with difficult-to-access equipment in remote regions of Brazil. It also needed backward compatibility to enable it to continue to use its network of existing integrated receiver/decoders (IRDs) and other legacy equipment.

"We had an urgent need to improve our satellite efficiency, and we came to the conclusion that NovelSat NS3 technology was the best solution to go with," said Lourenco Carvano, director of technology for Globosat.

NovelSat NS3 technology increases data transfer rates by as much as 78% compared with other
modulators, demodulators and modems, the company said, and efficiently handles channel impairments including phase noise, non-linearity, jamming and interference. Globosat will be able to push out updates over the air as well.

"While our equipment is installed in large contribution networks around the world, this deal represents for us a major video distribution network win in the strategic Brazilian market," said Ron Barak, NovelSat's vice president of the Americas. "For NovelSat, the greatest satisfaction is in knowing that we can help a giant like Globosat to maintain their leading position in satellite broadcast performance, efficiency and viewer satisfaction."