EPIX and Paramount launch nationwide search for the next Ron Burgundy
Michelle Clancy | 15-11-2013
Premium TV network EPIX and its joint venture partner, Paramount Pictures, are holding a US search for the next Ron Burgundy, of Anchorman fame. The winner will act as news anchor for the EPIX network and report from the red carpet of the Anchorman 2: The Legend Continues premiere in New York City on 15 December 15.
Fans can upload a 15-second audition video via the Web or Instagram using the hashtag #IAmRonBurgundy and use the social networking tools on www.IAMRONBURGUNDY.com to campaign for votes. The entrant who receives the most votes by 1 December will become one of ten finalists.
The remaining nine finalists will be selected from local promotions taking place over Thanksgiving weekend across the country. The Channel 4 News set will be on-site in shopping malls in major cities and fans will have the opportunity to create a screen test video and share their video with friends via social media. The top local finalists will be selected by a local TV news anchor in each market.
"We're pleased to work with our partner, Paramount, to showcase Anchorman 2: The Legend Continues," said Mark Greenberg, EPIX CEO and president. "The legend that is Ron Burgundy resonates with all ages and this contest will give one lucky fan the chance to try to fill the shoes of the anchorman we all know and love in anticipation the Anchorman's much awaited sequel."