London Live enlists Ericsson for dedicated metropolitan channel
Editor | 15-11-2013
Perhaps the most important of the UK local TV licence holders, London Live, has awarded Ericsson a broadcast services contract for its new TV channel dedicated to the English capital, launching in 2014.
Owned by London's most read newspaper, The Evening Standard, London Live was awarded the 12-year licence in February 2013 to broadcast the first London-centric TV channel which is scheduled to launch on Freeview 8, Sky 117, Virgin 159, Web and Mobile devices in spring 2014.
Targeting an audience of young, modern and what London Live calls "urban social explorers" based in the capital, the channel will offer Londoners the latest in local news, current affairs, sports, arts, events and entertainment. It will transmit 24/7 via terrestrial and satellite digital TV channels as well as multiscreen IP delivery. Viewers will be able to watch the channel on television and online, via PCs and mobile devices.
Under the terms of the five-year deal, Ericsson will provide broadcast services such as playout, ad insertion, content hosting and storage, as well as IP streaming in multiple bit rates and profiles. "Ericsson has invaluable experience working with new entrants to the media and broadcast arena and we have been impressed by their innovative and competitive services," said Bryn Balcombe, Head of Technology at London Live. "With the help of Ericsson, we will be able to deliver the very best in content in the best way possible to our audience, both via innovative IP delivery and traditional linear channel playout."