Nickelodeon and Changi Airport make it a SpongeBob SquarePants Christmas

Louise Duffy | 15-11-2013

Nickelodeon and Changi Airport Group have launched a SpongeBob SquarePants-themed Christmas experience at Singapore Changi Airport this holiday season, marking the first airport collaboration in Asia for the children's cartoon character.

“SpongeBob SquarePants is one of the world’s most iconic characters and is beloved by fans everywhere,” said Indra Suharjono, Viacom International Media Networks Asia’s executive vice president and managing director. “Nickelodeon is all about creating surprising and playful entertainment experiences everywhere we go. Hence, we are thrilled to collaborate with Changi Airport Group in SpongeBob SquarePants’ first airport collaboration in Asia to give fans and visitors a fun, one-of-a-kind SpongeBob SquarePants Christmas holiday experience.”

From 15 November 2013 to 5 January 2014, visitors going through Changi Airport can discover the following:

• The world’s tallest SpongeBob SquarePants’ Giant Pineapple House structure at the heart of Terminal 3’s Departure Hall. Attractions will include sights and sounds that include ‘smoke bubbles’ and a chance to do some sleigh pedalling.

• The biggest SpongeBob SquarePants Super Bouncy Playground in Singapore at Terminal 3’s Departure Hall, where kids can take a tumble in the Krusty Krab Ball Pit, challenge themselves in the Pineapple House Maze and cruise their way down giant bouncy slides.

• Spot SpongeBob SquarePants and his friends at famous places from around the world through landmarks in giant topiaries such as Italy’s Colosseum and Leaning Tower of Pisa, Russia’s St Basil’s Cathedral and Turkey’s Trojan horse.

• Send customised Christmas greetings on Changi Airport’s website and stand to win a full set of SpongeBob’s plush toys.

As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages.