LOVEFiLM revamps iPhone app

November 15, 2013 10.19 Europe/London By Julian Clover

LOVEFiLM has launched a new version of its LOVEFiLM Instant app for iPhone and iPod Touch.

The updated app also features the popular Watchlist function, which lets users quickly find titles they have added from other devices, as well as add titles from their iPhone and iPod touch to watch later on other LOVEFiLM compatible platforms, making the viewing experience truly uninterrupted.

AirPlay support has also been introduced into the enhanced app, allowing film and TV fans to wirelessly stream from their mobile device directly to the big screen using Apple TV.

Customers also have the ability to minimize the app whilst they continue to playback via Airplay.

Members can now access TV and movie collections instantly from the redesigned homepage, making it faster and easier to find new releases, browse a particular genre, or check out the specialist collections from IMDb.

TV fans will find their favourite shows available at the click of a button, with a dropdown menu on the homepage offering links to popular and recently added series.

Simon Morris, Chief Marketing Officer at LOVEFiLM, said: “Launching the state of the art LOVEFiLM Instant application on the iPhone and iPod touch is very exciting for us and great news for our members. Not only does it make our market-leading catalogue of film and TV series more portable and accessible than ever before, but with AirPlay support viewers can also benefit from the big screen experience.”

There is also a link to movie information site IMDb.