Spanish viewers opt for Internet over TV
Juan Fernandez Gonzalez | 16-11-2013
If Spanish viewers had to choose between switching off TV or the Internet, 71% of them would opt for a house without TV.
According to a report by consultant firm Indie PR and the association Coperama, nearly 3 out of 4 Spaniards prefer to use the Internet and on average are surfing for one hour per day more than watching TV.
The report showed that an average Spaniard spends 1 hour 42 minutes in front of the TV and 2 hours 48 minutes using the Internet each day. The figures change depending the user's age. People older than 65 spend more than 3 hours watching TV, but almost no time in front of the computer.
However, the Internet is the favourite viewing medium for the rest of the audience segments. The youngest group (between 15 and 25) watch TV for 1.5 hours a day, while the rest of the groups watch on average over half an hour more.
There is also a difference between the sexes. Some 81% of women prefer the Internet over TV, compared with 71% of men. In the youngest viewing segment, the percentage for women grows to over 90%.
The report showed that once viewers reach 50, the traditional TV gains importance and the Internet and computers are used less frequently. It focused also on social TV - 57% of respondents said they used social networks while watching TV, interacting online with the viewers' community.