KidsCo to stop transmissions

Pascale Paoli-Lebailly | 16-11-2013

Shareholders NBCUniversal and Corus Entertainment have decided to discontinue their joint venture channel KidsCo by early 2014, citing the challenges of operating the service in a crowded market, and problems “growing” the net.

The announcement comes just after NBCUniversal said it was buying out its partners in the US preschool network Sprout.

KidsCo-operated programming block Syfy Kids is also affected by the closure and will cease broadcasting in the territories where it operates.

"As one of many children's linear services available in the international market, growing the KidsCo business has been challenging," the companies said in a joint statement.

The channel was formed in 2007 as a joint venture of Sparrowhawk Media, later acquired by NBCUniversal, DIC Entertainment, bought by Cookie Jar, and Corus Entertainment's Nelvana.

In 2012, NBCUniversal and Corus bought out Cookie Jar's stake. Since the beginning of this year, the pay-TV channel reached about 15 million subscribers in 90 countries across Western Europe, Africa, Central and Eastern Europe, Asia and Australia, but fell in UK and US markets.