A Squared Entertainment, Genius enter merger

Editor | 17-11-2013

Genius Brands International and A Squared Entertainment are joining forces to provide what they say will be enriching entertainment for children in multiple formats for global distribution.

The two companies will work under the Genius Brands International banner. The new company’s strategic plan is to produce original content with subject matter experts and develop interactive digital entertainment in all formats including broadcast, online, mobile and tablets. Genius Brands will then embark on a consumer products program to extend the learning into other areas, outside of digital media, where kids play and learn.

Andy Heyward, formerly CEO of DIC Entertainment and Co-President of A Squared Entertainment, will assume the role of Chairman and CEO of Genius Brands International; Amy Moynihan Heyward, formerly Co-President of A Squared Entertainment, will serve as President. Klaus Moeller, currently CEO of Genius, will become Genius Brands Vice President of Special Markets, and will continue with the company as a member of its Board of Directors.

“This merger brings together complementary media companies that are dedicated to providing entertainment that is as enriching as it is entertaining for kids,” Heyward explained. “Through this merger, we are creating the first multimedia IP creation and brand management company to exclusively provide value-driven content for kids, from infancy to their pre-teen years, in multiple formats around the world.”

“A Squared, with its long-standing relationships throughout the international broadcast community, will be able to bring Genius Brands’ content to the global IP marketplace, on a much larger scale than we ever did before,” added Klaus Moeller. “In turn, Genius Brands has well-established direct distribution channels for both multimedia content and consumer products in the U.S. that will enable the company to reach incremental consumers outside of the traditional broadcast and retail marketplace.”