Network Broadcast targets Latin American OTT expansion
Juan Fernandez Gonzalez | 18-11-2013
Network Broadcast plans to consolidate its over-the-top (OTT) services in Latin America during 2014, through which it intends to keep growing and face the region's upcoming sports events.
The updating of Latin America's TV technology has been driving profits for the end-to-end solutions company.
In addition to a general OTT consolidation in the region, Network Broadcast plans to make an extra effort to implement OTT in Bolivia. Moreover, its business plan for 2014 looks to an Argentinian deal with local producers, to which the company intends to provide technological solutions for the country's new TV platforms.
During 2013, "all the operators have carried an important upgrading effort, which has been supported by great investment in equipment and development, mostly to face the World Cup next summer," explained Alejandro Cubino, Network Broadcast's president. This sort of technological revolution has helped the company double its operations in 2013, a trend which it aims to duplicate next year.
"During the whole year a strong tendency to HD migration has been noted," added Fernando Galvarino, business development engineer at the company. "We have sold nearly 40% more HD equipment compared to 2012," he added.