ONE hits new ratings heights in Malaysia and Singapore
Louise Duffy | 19-11-2013
ONE, Sony Pictures Television Networks Asia’s South Korean general entertainment channel, had a successful October, breaking its monthly prime time and full-day ratings records among pay-TV audiences in Malaysia and Singapore.
In Malaysia, ONE HD remained the top-rated HD channel, with 22% of all viewing share among HD channels in October.
The channel delivered its highest ever full-day and prime time ratings in the same month. Prime time ratings registered a 28.9%hike, while full-day ratings were up by 16.7% from the previous marks.
ONE HD also drew an average daily viewing duration of one hour 30 minutes per viewer, the longest across all channels on pay-TV platform, Astro.
In Singapore, ONE took the No 3 spot among all rated StarHub TV channels in October, up from No 5 at the end of 2012. In the year-to-date, ONE has delivered prime time ratings that topped all rated channels, excluding Indian content networks on StarHub TV.
“The success of ONE is a testament to the popularity of our Asian entertainment channel brands across the region," said Virginia Lim, vice president, Asian content, networks, Asia, Sony Pictures Television. "In addition to featuring some of the freshest and most popular South Korean content, ONE offers an immersive entertainment experience through engaging online extensions as well as stellar on-the-ground promotional events."