Will Keenan named president, Endemol Beyond USA

Pascale Paoli-Lebailly | 20-11-2013

Endemol North America has appointed Will Keenan, former vice president of vertical development and network programming at Maker Studios, as president of Endemol Beyond USA, effective immediately.

Keenan will oversee the launch of the newly created digital venture in the US to engage leading talent in the digital space and to build a network of genre-focused premium channels.

Endemol USA will also continue to develop and produce new original digital content.

Will Keenan reports to Cris Abrego and Charlie Corwin, co-CEOs and chairman, Endemol North America.

Keenan's appointment follows the announcement last week of the launch of Endemol Beyond, a new global venture that will create a premium network of international and local channels across such platforms as YouTube, Yahoo, AOL, MSN and Dailymotion.

Endemol Group is spending an initial $40.3 million on the venture, which will invest in high-end original productions for the channels and will also acquire third-party programming.

Genres will include comedy, entertainment, fashion and film.