Globecast brings CCTV to Africa

November 20, 2013 08.09 Europe/London By Robert Briel

cctv-francaisGlobecast has signed a new contract with longtime customer China Central Television (CCTV), the state broadcaster of China.

Under the latest agreement, Globecast will deliver CCTV-français, the network’s French-language channel, on the SES-4 platform to West African viewers as part of Canalsat, a package of more than 130 channels, radio stations, and services.

Canalsat is operated by Canal+ Afrique, the leading pay-TV bouquet for the region. Globecast is providing a complete solution to bring the CCTV channels to the point of uplink, including contribution, encryption, and encoding.

“SES-4 and the Canalsat bouquet are the ideal vehicles for CCTV to reach a large new audience of African viewers in more than 20 countries,” said Philippe Fort, CCO, Globecast. “The new contract builds on our strong and ongoing relationship with CCTV to offer French-speaking viewers in Africa the best in high-quality international content.”

With a global reach of more than a billion viewers, CCTV currently delivers seven of its 30 channels throughout Europe and Africa via Globecast platforms. In addition to CCTV-français, CCTV recently moved four free-to-air channels for the African market to Globecast’s SES-5 platform.