Netflix leads Swedish VOD services

November 20, 2013 11.09 Europe/London By Julian Clover


Netflix was the most popular VOD service in Sweden during the third quarter, according to audience researchers MMS.

For the first time its autumn survey measured daily viewing to the service. It found Netflix was watched by 308,000, representing a third of those who had access to the streaming service.

“Netflix continues to strengthen its position. But it should be noted that both SVT Play and Aftonbladet TV has many more daily viewers”, says MMS CEO Magnus Anshelm.

Runner-up Viaplay had a daily range of 128 000 people in the same age range.

The survey covered the 9-99 age range.


Number 9-99 years 19/8-13/10 2013


Access

Daily Range

Netflix
864,000

308,000

Viaplay
633,000

128,000

C More Play
94,000

26,000

TV4 Play Premium
94,000

17,000

Voddler
94,000

9,000

HBO Nordic
68,000

17,000


Source MMS Trend & Theme 2013:3

The table shows the number of individuals in the age range 9-99 years who have access to the streaming service in their homes. The survey was conducted by telephone interviews in the age range 9-99 years. A total of 3,168 interviews during period 19 August to 13 October 2013.