Comcast Xfinity TV Store opens for EST business

Michelle Clancy | 21-11-2013

Comcast has launched its transactional video-on-demand offering, the Xfinity TV Store. First rumoured last week, the store sells movies and TV for download and streaming through Comcast set-top boxes and via the website.

The No 1 TV operator's gambit allows users to purchase movies several weeks ahead of DVD release setting it up to compete with other electronic sell-through purveyors like iTunes,, Walmart's Vudu and others.

The store is launching with about 160 film titles for $20 and under, ranging from Fast & Furious 6 and The Hunger Games to classics like Apocalypse Now and National Lampoon's Animal House. It also offers seven television series, with individual episodes for $2.99 in HD and $1.99 in SD: Mad Men, Bates Motel, Chicago Fire, Covert Affairs, Grimm, Hannibal and Suits.

Customers can watch their purchases on TV through Xfinity On Demand, on the website or on the Xfinity On Demand Purchases app for iOS and Android.