Yahoo!7 makes two senior sales appointments

Louise Duffy | 22-11-2013

Yahoo!7 has added to its national sales team with two key appointments: Matt Farrington to group sales manager, Queensland and Paul Sanders to head of sales, Victoria.

Farrington joins Yahoo!7 from News Corporation, where he was responsible for driving agency sales across the digital, press and magazine platforms of the company.

Sanders joins from Exponential Interactive, where he was sales director, providing digital media solutions for brand advertisers.

In their respective regions Farrington and Sanders will be responsible for managing existing relationships and growing the Yahoo!7 business by providing innovative advertising solutions to clients.

Yahoo!7 head of sales for NSW and Qld, Andrea Rule, said: "The appointment of Matt to our Queensland team, Paul to our Victorian team and the extensive experience each bring will strengthen Yahoo!7's position in these key regions. I look forward to the exciting opportunities and advertising solutions they deliver to our Queensland and Victorian clients."