Dynamix launches video monetisation platform
Parent Category: News | 22-11-2013
Dynamix has launched a video monetisation platform for publishers and content distributors, to enable the automatic delivery of both personalised and localised video advertising.
The Dynamix Publisher Platform expands on the company's STREAMx dynamic video creative platform to scale across screen and publisher platforms.
Video consumption, especially on mobile devices, has continued to increase. Dynamix's publisher solution allows customers to insert dynamically created and interactive video advertising, with perks like multilingual functionality that allows dynamic insertion of relevant text and images for foreign audiences.
"As we continue to scale our STREAMx platform, we saw an opportunity to help publishers organise and package their video content to generate the most money possible from TV brand advertisers, even as their businesses grow and evolve," said Jack Cohen-Martin, co-founder and COO at Dynamix.tv. "We are eager to help publishers of all sizes build a sophisticated video business with high monetisation potential across all devices."