Cowell cashes in as X Factor's global sales soar

Editor | 22-11-2013

After licking his wounds from an alarming slide in US viewing figures, Simon Cowell may now be licking his lips at even more money as the rest of the world shows no reticence for the X Factor format.

Indeed following the recent announcement of a three-year re-commission for The X Factor on ITV in the UK, Syco has revealed that local versions of The X Factor are now produced in 45 countries and with new commissions ordered by VTV3 (Vietnam), OTV (Japan), Pink (Serbia) and ATV (Azerbaijan). In addition to ITV, re-commissions have been negotiated by Seven Network (Australia), DR1 (Denmark), TVN (Poland), Channel Russia (Russia) and TV3 (Lithuania) and in 2013, the X Factor debuted on Reshet (Israel), RCTI (Indonesia) and SIC (Portugal).

Around the world, The X Factor has increased the average audience share amongst key demographic for many broadcasters by up to 250%, said Syco Entertainment owner and creator of the format co-produced/licensed by FremantleMedia worldwide. "The X Factor’s global year on year growth continues at a rapid pace with the format evolving and innovating continuously,” commented head of international TV George Levendis.

“Our broadcast partners have been extraordinarily creative and this format continues to break more local and international superstars than any other format in the world."

Added Diana Buddingh, director of global entertainment production for FremantleMedia, said: “The spectacular continued success of The X Factor further strengthens the brand’s position as one of the leading entertainment formats in the world. We are immensely proud of the format’s persistent achievements and look forward to working alongside Syco as we enter into new markets, gain re-commissions and top ratings.”