Hybrid approach for new Polish channel

November 22, 2013 11.46 Europe/London By Chris Dziadul

Stopklatka TVThe new film-based Polish national channel Stopklatka TV will from the onset be a hybrid TV service, being available to viewers across a range of devices.

This, according to Wawrzyniec Brach, its programming director, speaking to Wirtualne Media, will be one of the ways it will differ from other film channels already available in the country.

Brach added that he expects Stopklatka TV to make its debut on cable and satellite by the end of February 2014 and on Polandís first DTT multiplex once the public broadcaster TVP vacates a slot.

This by law should take place by April 28, 2014 at the latest.

Brach also said that Stopklatka TV is initially aiming to secure an audience share of 1-2%, with the figure eventually rising to 3-4%.