Amazon premieres Betas original series on heels of Alpha House success

Michelle Clancy | 23-11-2013

Amazon has premiered of the first three episodes of its original comedy Betas, which is available to all customers for free.

Subsequent episodes will become available every Friday, exclusively for Prime members on Prime Instant Video. The programme is the e-tailerís second original online TV series.

Betas follows wanna-be tech entrepreneurs for an eleven-episode season full of apps, coding and debauchery. Set in the land of Silicon Valley start-ups, Betas, written by Evan Endicott and Josh Stoddard, follows four friends as they attempt to strike it rich with a new mobile social networking app. Joe Dinicol, Karan Soni, Jon Daly, Charlie Saxton, and Maya Erskine star in the show, with Ed Begley Jr. (Arrested Development, St. Elsewhere). Michael Lehmann directs and produces the show along with Executive Producers and Emmy Award winners Alan Freedland and Alan Cohen, and Academy Award nominee Michael London.

"Betas has been an incredibly fun show to create for customers. We have a stellar cast of comedians and actors, and we think customers are going to enjoy it," said Roy Price, director of Amazon Studios. "The chemistry these guys have on set definitely translates to the screen. While their characters are still very much underdogs, it's easy to find yourself hoping they make it big in techland."

The Betas premiere follows the premiere of Alpha House, Amazon's first-ever original series, last Friday, 15 November. Amazon announced earlier this week that Alpha House was the most-watched series over its opening weekend. The comedy follows four senators-turned-unlikely-roommates as they maneuver the outrageous - and sometimes all-too-rea - follies of Washington politics.