Qwilt takes on Netflix OpenConnect with transparent caching
Michelle Clancy | 23-11-2013
Transparent caching and Internet video delivery solutions provider Qwilt has published a new Quality of Experience (QoE) report, which compiles analytic performance data on the quality of video playback, collected from its global customer install base.
The company is positioning itself, it said, as a counterpoint to Netflix’s proprietary OpenConnect CDN gambit.
Qwilt is now delivering more than 50% of all Internet video traffic from popular content sites like Netflix and YouTube for ISPs in APAC, EMEA and North America. The report shows that the real QoE impact of Qwilt’s transparent caching solution, the QB-Series Video Fabric Controller, consistently delivered more than 50% of the video traffic while producing greater than 80% improvement in video streaming QoE during peak times, the company said.
“While one-off solutions like Netflix OpenConnect promise relief, at the end of the day they can only help to improve Netflix performance and are not a holistic answer to the bandwidth crisis plaguing every major content site, CDN and network operator today,” a spokesperson said.
In a 2013 video solutions survey conducted by Accenture, 3,501 consumers from Brazil, France, Italy, Spain, the United Kingdom and United States indicated their top concerns when watching videos online are video quality (42%) and stream download (51%).
"Delivering high quality service is becoming increasingly difficult for broadband providers as the volume of video on networks continues to grow," said Colin Dixon, founder and chief analyst at nScreenMedia. "The results from Qwilt’s report demonstrate how transparent caching can be a key tool in improving quality and saving operators money, particularly during peak usage times."
The QB-Series Video Fabric Controllers uniquely monitor network video traffic in real time to identify trending and popular titles, then store them in close proximity to the end user, to support large volumes of traffic while delivering unprecedented reliability, performance, and dramatically improved QoE.
“Consumer expectations for a quality viewing experience have never been higher, and with the growth in video traffic reaching near exponential levels and showing no signs of slowing, operators are realising that the old model of simply expanding their network infrastructure through brute force is broken – a new way of thinking and a fresh approach is required to keep pace with demand, “ said Alon Maor, CEO and co-founder of Qwilt.
“Transparent video caching is a superior, software-defined, intelligent network architecture. It offers a cost effective approach to significantly improving network utilisation for operators, while dramatically improving the quality of delivery and experience for consumers, especially during critical peak viewing hours, when networks are most stressed.”