NUVOtv in development deal with Mario Lopez
Michelle Clancy | 23-11-2013
NUVOtv, an English-language cable network created for the US Latino audience, has entered into an overall development deal with actor, host and television personality Mario Lopez.
It has ordered a second season of Mario Lopez One-on-One, and green-lit a new series, Salsa in the City (working title). Lopez will also develop three new series projects for NUVOtv.
Salsa in the City is an irreverent competition show that combines dating and dance within the wildly popular salsa dance scene. The show is set to premiere in the second quarter of 2014, and is executive produced by Lopez, Mark Schulman of 3 Arts Entertainment and Gil Lopez of Gordo Entertainment in association with JAAM Productions for NUVOtv. The three also executive-produce Mario Lopez One-on-One, an interview format show, hosted by Lopez, featuring top Latino talent including Eva Longoria, George Lopez, Gloria Estefan and Kat Von D, among many others.
"I'm absolutely thrilled to expand my relationship with NUVOtv through this development deal,” said Lopez. “My creative goals are totally aligned with NUVOtv's commitment to deliver culturally relevant programming for the English-speaking Latino audience."
NUVOtv also announced sponsorship deals with Mars Wrigley and Virgin Mobile, who have both signed on as sponsors of Salsa in the City, while season two of Mario Lopez One-on-One is supported by advertisers AT&T, GEICO and US Army.