UFC looks to extend network in Paraguay

Juan Fernandez Gonzalez | 25-11-2013

The Ultimate Fighting Championship is looking to extend its network in Paraguay as the next step in its Latin American expansion. Jaime Pollack, senior VP for international development at the mixed martial arts promoter, has recently been in the country looking for a local partnership.

UFC Network, a channel with 24/7 martial arts programming, is broadcast in 20 different Spanish-speaking countries. Now the company intends to add Paraguay to its network, so it has been negotiating with the country's pay-TV platforms.
"Paraguay is an important market for us, because we know there is already a fan base in the country, so there is a possibility of growing fast, despite its small population," said Pollack. "We are going to invest the same energy and time as we did in the Brazilian and Mexican markets, trying to make UFC the second most popular sport after football."
The organisation is also thinking about bringing live shows to Paraguay and incorporating some of the country's national fighters into the championship. According to UFC, every event generates between $2 and $4 million.
UFC has been looking for partners throughout Latin America in order to consolidate its growing worldwide position, with a special focus on the Mexican market.