Nickelodeon green-lights more Instant Mom episodes
Michelle Clancy | 25-11-2013
Nickelodeon has ordered a second season of family comedy Instant Mom, starring Tia Mowry-Hardrict (Tia & Tamera). It has also been green-lit for six additional episodes to add to its first season, bringing the season total to 26 episodes.
The multi-camera, scripted half-hour series features Mowry-Hardrict as Stephanie, a party girl who trades in cosmos for carpools when she marries Charlie, who already has three kids. Airing regularly on Nick at Nite Sundays at 8.30pm EST, the series also airs on the adult-targeted NickMom comedy block on the Nick Jr channel.
"In just a couple months since its debut, Instant Mom has resonated remarkably well with the Nick at Nite and NickMom audiences," said Russell Hicks, Nickelodeon's president of content development and production. "We're thrilled to witness its early success alongside See Dad Run and families are enthusiastic about Tia and an undeniably charismatic cast."
Instant Mom continues to be a hit on Nick at Nite, posting year-over-year gains with adults 18-49 (+15%) and women 18-49 (+23%) and drawing 1.2 million total viewers per episode since its 29 September premiere. Additionally, the series launch on NickMom that same night was the block's highest-rated premiere ever with women 18-49 and total viewers.
NickMom is a new prime time ad-supported TV block for mums that airs on the Nick Jr channel. The block features a mix of original long- and short-form programming including talk shows, stand-up and sketch comedy and docuseries.